Often we are asked what is the difference between Branding and Marketing.  Branding is who you are—and marketing is how you build awareness.  Branding is your strategy, while marketing encompasses your tactical goals.  Even if you are a start up, it is essential to clearly define who you are as a brand—before you begin to devise your specific marketing methods, tools, strategies, and tactics.

“A brand is how you make people feel.  People buy from those they learn to trust.  Marketing is how you get your message out.”