32
years leading marketing, since 1994
sb creative group · marketing, communications & strategy
Marketing and strategy leadership for companies ready to grow.
SB Creative Group is the practice of Shannon C. Bienvenue, a fractional CMO, strategic advisor, and producer. We lead marketing, communications, and strategy, owning the plan, building the team, and answering for the number, for companies across the UK, UAE, Asia, Africa, and North America.
currently
- Fractional CMO, 25-location subscription business
- CMO & Operations, precious metals
- Building SEL IP
Not an agency you brief and wait on. The leader in the room, setting direction, building the team, and tying the work to the outcomes the business is measured on.
how we help.
01 · marketing
Fractional CMO
The marketing executive seat, on a fractional basis. We own brand, strategy, team, budget, results, and the digital, performance, and AI-driven marketing engine, from brand and content to paid media, social, and lifecycle, embedded in your leadership group for as long as the mandate requires.
02 · strategy
Strategy & business building
Business plans, investor materials, go-to-market, and pre-acquisition strategy. Turning a vision into something investors and boards can back.
03 · communications
Advisory & communications
A senior mind to pressure-test strategy, hiring, and spend, and to shape how the business speaks to investors, customers, and stakeholders.
the record.
$35M+
USD in capital secured
450+
projects delivered
20+
industries led across
65+
specialists in the network
5
regions: UK, UAE, Asia, Africa, N. America
industries include.
about.
Shannon C. Bienvenue
Founder & Principal · Fractional CMO, Strategic Advisor, Producer
Since 1994, we've been the team companies bring in when marketing needs an owner: standing up demand generation from zero, repositioning brands that had outgrown their story, rebuilding go-to-market, and assembling the teams to execute it.
That work reaches well past marketing. We've built business plans and investor frameworks, led pre-acquisition strategy and investor relations, and produced ventures from the ground up, across food and beverage, finance, aviation, sport, the performing arts, publishing, education, manufacturing, insurance, and more. It spans the UK, UAE, Asia, Africa, and North America, and it means we read a new business quickly and find the leverage fast.
Shannon founded SB Creative Group to give companies that leadership from one accountable seat: the strategy, the communications, and a network of 65+ specialists to deliver it.
selected work.
Consumer subscription · Fractional CMO
Led marketing, customer care, and pricing for a 25-location subscription business through restructuring.
As fractional CMO to a 25-location subscription business serving roughly 15,000 customers and 150+ staff, we lead target marketing, the customer-care funnels, and the procedures and policies that hold retention and pricing strong, working alongside the leadership team.
Held 30% price increases across two seasons with no loss in registration volume, delivered a 25% improvement in cash flow, and kept total registrations steady even as the business restructured and reduced its locations.
LeadershipTarget marketingCustomer care funnelsProcedures & policiesPricing powerRetention
Precious metals · CMO & Operations (current) · Dubai · London · Africa
Built the business plan and investor framework for a gold-trading firm operating across the UAE, UK, and Africa.
As CMO and head of operations, we built the company's business plan and investor-facing materials, shaped the brand and communications for a sophisticated investor audience, and put the operational structure in place to support growth across its operations in Dubai, London, and Africa.
Business planningInvestor materialsBrand & communicationsOperations
Aviation M&A · Strategy lead · UK
See other selected work ↗
Led pre-acquisition strategy and investor relations for an airport acquisition.
Strategy and marketing lead on the acquisition of an airport in the UK, driving investor relations, supporting due diligence, and building out the team for the transition.
M&A strategyInvestor relationsDue diligenceTeam build-out
let's talk.
Let's talk about what your business needs to do next.
Whether you're between marketing leaders, scaling fast, raising capital, or rethinking the whole function, start with a conversation.