Experience, in depth.
A fuller view of the mandates, capabilities, and sectors behind SB Creative Group, for anyone who wants the complete picture. Back to home
We read a new business quickly and find the leverage fast. That comes from three decades across very different industries: the patterns repeat even when the products do not.
We work as part of the leadership team, not at arm's length. We bring the strategy, the communications, and a network of specialists to deliver them, so you get senior judgment and the hands to execute it, from one accountable seat.
The disciplines we lead across, in-house or through the SBCG network.
Sectors we have built marketing and strategy for since 1994.
Led marketing, customer care, and pricing for a 25-location subscription business through restructuring.
As fractional CMO to a 25-location subscription business serving roughly 15,000 customers and 150+ staff, we lead target marketing, the customer-care funnels, and the procedures and policies that hold retention and pricing strong, working alongside the leadership team.
Held 30% price increases across two seasons with no loss in registration volume, delivered a 25% improvement in cash flow, and kept total registrations steady even as the business restructured and reduced its locations.
Built the business plan and investor framework for a gold-trading firm operating across the UAE, UK, and Africa.
As CMO and head of operations, we built the company's business plan and investor-facing materials, shaped the brand and communications for a sophisticated investor audience, and put the operational structure in place to support growth across its operations in Dubai, London, and Africa.
Led pre-acquisition strategy and investor relations for an airport acquisition.
Strategy and marketing lead on the acquisition of an airport in the UK, driving investor relations, supporting due diligence, and building out the team for the transition.
Produced and marketed a stage musical to a record-setting run.
Lead producer and marketing strategy, leading a company of 75 across the U.S. launch.
A 346% box-office record and a clean sweep of 10/10 regional award nominations.
Tripled a division's revenue on a multi-year mandate.
Marketing and strategy lead on a multi-year engagement, scaling a manufacturing division and building the employee motivation and retention programs behind it.
More than tripled the division's revenue. Improved employee retention and turnover by 26% in six months.
Launched the first national Canadian triathlete insurance program.
Marketing strategist for the first national triathlete insurance program in Canada, in collaboration with Ironman.
250,000+ impressions in the opening quarter.
Built licensed product lines and international manufacturing and distribution.
International product development and client management: licensed product lines, manufacturing established in Shenzhen, and distribution across Europe, the U.S., and Canada.
Grew an Olympic team's audience and sponsorship base.
Marketing, sponsorship, and fundraising lead for a Canadian Olympic team.
Grew social following and engagement by 200%.
- Lifestyle magazineBrand, content, and marketing strategy for a lifestyle and fashion title.
- Women's leadership forumMarketing and communications for an international women's leadership organization.
- Therapy & wellness practiceBrand, messaging, and marketing for a multidisciplinary therapy and wellness clinic.
Let's talk about what your business needs to do next.
Whether you're between marketing leaders, scaling fast, raising capital, or rethinking the whole function, start with a conversation.